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Southwest Airlines

WANNA GET AWAY?

Southwest's iconic "Wanna Get Away" campaign had been off the air for ten years. These are two of the spots that help bring it back.

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.02

Petsmart

THE WORLD'S CRAPPIEST AD

A real Partner in Pethood doesn't just lend pet parents a hand, they give them something to actually cover their hands with when they need it most.

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THE WORLD'S HAIRIEST AD

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Southwest Airlines

HEART OF TRAVEL

To say thank you to Southwest's most loyal customers we created an imersive experience that transformed their flight data into over one million personalized interactive works of art. And drink tickets, we got them drink tickets too.

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CASE STUDY

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MAKING OF FILM FROM THE SITE

JETBRIDGE ART GALLERY

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.04

The Mint Museum

ROMARE BEARDEN EXHIBIT

The city of Charlotte inspired artist Romare Bearden. So to build excitement for his exhibit at the Mint Museum we showed how his art inspired Charlotte.

 

CASE STUDY

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.05

RadioShack

D.I.T.

The D.I.Y. community has always been a big part of RadioShack. But the truth is your not just doing it yourself, your getting advice from all sorts of places. And alot of times the projects the community are undertaking are about making multiple different things work together. So we evolved D.I.Y. to D.I.T. and made "Do It Together” RadioShack’s rally cry.

 

D.I.T. VINE FILMS

RadioShack and Vine a match made in heaven. With that said we created over 30 of these inspirational shorts. And to keep these feeling D.I.Y. (and within budget!) we created and shot these wondrous mashups all in-house. Here are a few examples.

 
 

.06

Supre

CARNIVALE TANNING LOTION 

We created a high-end tanning bronzer with a simple concept - bringing color to your life. We executed it with a name that invoked a colorful life and drew illustrations that literally added color to black and white line drawings. 

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Southwest Airlines

#WANNAGETAWAY ISLAND

When relaunching the "Wanna Get Away" campaign we wanted to go beyond broadcast... and international waters. So, we bought an island off the coast of Belize, and the only way you could stay there was to share your most embarrassing story using #WannaGetAway. We monitored social media to find the most embarrassed and whisked them away so they could wash away their shame in crystal blue waters.

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CASE STUDY

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Bojangles'

CHICKEN COPS

A real Partner in Pethood doesn't just lend pet parents a hand, they give them something to actually cover their hands with when they need it most.

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BooneOakley

INTERN RECRUITMENT

A real Partner in Pethood doesn't just lend pet parents a hand, they give them something to actually cover their hands with when they need it most.

 
 
 
 
 
 
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.10

Popeyes

WINGOVATIONS

Chicken wings are the food of football. So why then would it comes to football viewing people were looking right passed one of the biggest chicken outfitters in the country. So instead of saying "look, we have chicken," we started with talking to the football-watching-wing-eating prospective customer and gave them exciting ways to enjoy Popeyes and football together.

 

CASE STUDY

 

TRAY LINERS

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JAMES HOKE is a creative specializing in ideation and art direction across all media. The guiding principles of his work are: think about the experience and work hard. His work has been recognized by One Show, Communication Arts (advertising + design), the Webby Awards, FWA, Awwwards, NY Times, CMYK Magazine and the National Addys.

James currently is an ACD Art Director at GSD&M in Austin, TX. Here, he has contributed to numerous new business wins, including PetSmart and RadioShack. But day to day you'll find him primarily creating for the Southwest Airlines account. Prior, he’s worked at large shops like The Martin Agency, and smaller ones like BooneOakley. He has also fulfilled his advertising dream of working on Madison Avenue.

Other facts about James: He has lived in three countries. He has co-starred in the cult movie, Cornman: American Vegetable Hero. He once borderline insulted Alex Bogusky. And people often mistake him for comedian actor, John Hodgman, sometimes even offering to buy him a drink. James doesn’t correct them and shamelessly orders his drink of choice, whiskey.
 


Hoke.James@gmail.com

214.597.8206