Southwest's iconic "Wanna Get Away" campaign had been off the air for ten years. These are two of the spots that help bring it back.

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"SECRET IDENTITY"

"ZERO STARS"

 

#WANNAGETAWAY ISLAND

When relaunching the "Wanna Get Away" campaign we wanted to go beyond broadcast... and international waters. So, we bought an island off the coast of Belize, and the only way you could stay there was to share your most embarrassing story using #WannaGetAway. We monitored social media to find the most embarrassed and whisked them away so they could wash away their shame in crystal blue waters.

 

CASE STUDY

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